Ahrefs' Patrick Stox Breaks Down the State of Search at Ahrefs Evolve 2025

Patrick Stox, the Product Advisor & Brand Ambassador at Ahrefs presented one of the most data-driven sessions at Evolve 2025, titled “GEO? AEO? LLMO? What’s with all this AI SEO stuff?”

Chrome’s 10 New Gemini AI Features: A Deep Dive for SEO Professionals

How is GEO different from SEO? Full walkthrough.

SEO has been around for decades. Every few years, there’s a new shiny acronym AEO, VEO, now GEO/LLMO and it’s natural to be skeptical. But this time, the change isn’t cosmetic. It’s structural.