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Google-Agent Explained (2026): When the Web Is Visited for You

Industry Updates

+3

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Apr 6, 2026

Google-Agent Explained (2026): When the Web Is Visited for You

Google-Agent is not a crawler, but a fetcher and it may ignore robots.txt

SearchMorph
SearchMorph
Google Maps Isn’t Enough Anymore: How to Optimize for Local AI Search (LLMs)

Perplexity

+5

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Mar 23, 2026

Google Maps Isn’t Enough Anymore: How to Optimize for Local AI Search (LLMs)

This article helps you learn understanding how LLMs surface local businesses and how to be part of that layer. Exclusively focusing on ChatGPT and Perplexity.

SearchMorph
SearchMorph
What Is WebMCP and How Does It Change How AI Agents Interact With Websites?

Industry Updates

+3

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Mar 13, 2026

What Is WebMCP and How Does It Change How AI Agents Interact With Websites?

This article explains how WebMCP works, how it differs from MCP, and what it may mean for SEO and the future of the web.

SearchMorph
SearchMorph
Beyond Googlebot: The Crawlers and AI Bots SEOs Should Know Today

AI Crawlers

+8

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Mar 6, 2026

Beyond Googlebot: The Crawlers and AI Bots SEOs Should Know Today

The ecosystem has evolved beyond just Googlebot and Bingbot. Here’s a quick list of SEO crawlers you should be aware of today.

SearchMorph
SearchMorph
Ahrefs' Patrick Stox Breaks Down the State of Search at Ahrefs Evolve 2025

Insights

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Oct 17, 2025

Ahrefs' Patrick Stox Breaks Down the State of Search at Ahrefs Evolve 2025

Patrick Stox, the Product Advisor & Brand Ambassador at Ahrefs presented one of the most data-driven sessions at Evolve 2025, titled “GEO? AEO? LLMO? What’s with all this AI SEO stuff?”

SearchMorph
SearchMorph
Cloudflare’s New Content Signals: An AI-Era Glow Up for Robots.txt

Industry Updates

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Oct 10, 2025

Cloudflare’s New Content Signals: An AI-Era Glow Up for Robots.txt

For decades, robots.txt has been the go-to file for webmasters to tell bots: “You may (or may not) crawl these parts.” But it never told bots how they could use the content once they had it. Cloudflare's new signal policy changes that narrative.

SearchMorph
SearchMorph
Chrome’s 10 New Gemini AI Features: A Deep Dive for SEO Professionals

Industry Updates

+1

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Sep 27, 2025

Chrome’s 10 New Gemini AI Features: A Deep Dive for SEO Professionals

SearchMorph
SearchMorph
Google Retires &num=100. Know The Reporting & Strategic Implications.

Industry Updates

/

Sep 19, 2025

Google Retires &num=100. Know The Reporting & Strategic Implications.

Around September 10-14, 2025, Google began disabling the &num=100, the URL tweak that let SERP tools and power users fetch 100 results in a single request, is no more. Know what it means, and how it affects reporting and strategy.

SearchMorph
SearchMorph
How is GEO different from SEO? Full walkthrough.

Insights

/

Sep 12, 2025

How is GEO different from SEO? Full walkthrough.

SEO has been around for decades. Every few years, there’s a new shiny acronym AEO, VEO, now GEO/LLMO and it’s natural to be skeptical. But this time, the change isn’t cosmetic. It’s structural.

SearchMorph
SearchMorph
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