Ahrefs' Patrick Stox Breaks Down the State of Search at Ahrefs Evolve 2025

Patrick Stox, the Product Advisor & Brand Ambassador at Ahrefs presented one of the most data-driven sessions at Evolve 2025, titled “GEO? AEO? LLMO? What’s with all this AI SEO stuff?”

Cloudflare’s New Content Signals: An AI-Era Glow Up for Robots.txt

For decades, robots.txt has been the go-to file for webmasters to tell bots: “You may (or may not) crawl these parts.” But it never told bots how they could use the content once they had it. Cloudflare's new signal policy changes that narrative.

Chrome’s 10 New Gemini AI Features: A Deep Dive for SEO Professionals

Google Retires &num=100. Know The Reporting & Strategic Implications.

Around September 10-14, 2025, Google began disabling the &num=100, the URL tweak that let SERP tools and power users fetch 100 results in a single request, is no more. Know what it means, and how it affects reporting and strategy.

How is GEO different from SEO? Full walkthrough.

SEO has been around for decades. Every few years, there’s a new shiny acronym AEO, VEO, now GEO/LLMO and it’s natural to be skeptical. But this time, the change isn’t cosmetic. It’s structural.

Why Your Website Might Soon Talk Back: The Agentic Web Is Here!

Microsoft and Cloudflare are leading the charge with something they’re calling the Agentic Web. In plain words, websites can now become natively conversational for both humans and AI agents.