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Google

Get info on the latest from Google for SEO from traditional metrics to AI Overviews and AI Mode updates

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Google-Agent Explained (2026): When the Web Is Visited for You

Industry Updates

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Apr 6, 2026

Google-Agent Explained (2026): When the Web Is Visited for You

Google-Agent is not a crawler, but a fetcher and it may ignore robots.txt

SearchMorph
SearchMorph
Google Maps Isn’t Enough Anymore: How to Optimize for Local AI Search (LLMs)

Perplexity

+5

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Mar 23, 2026

Google Maps Isn’t Enough Anymore: How to Optimize for Local AI Search (LLMs)

This article helps you learn understanding how LLMs surface local businesses and how to be part of that layer. Exclusively focusing on ChatGPT and Perplexity.

SearchMorph
SearchMorph
What Is WebMCP and How Does It Change How AI Agents Interact With Websites?

Industry Updates

+3

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Mar 13, 2026

What Is WebMCP and How Does It Change How AI Agents Interact With Websites?

This article explains how WebMCP works, how it differs from MCP, and what it may mean for SEO and the future of the web.

SearchMorph
SearchMorph
Beyond Googlebot: The Crawlers and AI Bots SEOs Should Know Today

AI Crawlers

+8

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Mar 6, 2026

Beyond Googlebot: The Crawlers and AI Bots SEOs Should Know Today

The ecosystem has evolved beyond just Googlebot and Bingbot. Here’s a quick list of SEO crawlers you should be aware of today.

SearchMorph
SearchMorph

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